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Description of resource
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The Center for Advanced Studies in Nutrition and Social Marketing was established in January 1999 to enhance social marketing strategies to improve nutrition and physical activity behaviors related to the prevention of cancer and other chronic diseases.
The Center is housed at the University of California, Davis, in the Department of Public Health Sciences , within the School of Medicine.
The Center works, in part, with the California Department of Health Services, Cancer Prevention and Nutrition Section.
This collaboration was established as a joint effort to assemble a multidisciplinary team of practitioners and researchers to address the complex issues in nutrition, physical activity, and cancer prevention. The Center is considered the first of its kind in the U.S. dedicated to examining social marketing specifically in the context of nutrition and physical activity. In addition to basic social marketing information, this Web site provides lectures, case studies, and resources specific to social marketing’s application to nutrition and physical activity issues.
The Center was established through the Cancer Research Fund, California Department of Health Services, Cancer Research Program, pursuant to Statutes of 1997, Chapters 755 and 756 (AB 1554 and SB 273). |
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